Until now, no Chinese company has been able to position itself as a brand on the European market. What at least Anta changed at the beginning of 2019. The company from the southeastern Chinese Jinjiang, has acquired the Finnish competitor Amer Sports, for 4.6 billion euros.
Amer carries well-known brands such as Salomon, Arc’teryx, Peak Performance and Atomic, and is roughly the size of Anta Sports. As a group, the two companies rise to become the world’s number three in the sports industry. Karen Dai and Danny He, Project Manager at Messe München Shanghai Co, answer the three most important questions about the up-and-coming sports brand Anta Sports.